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Reports

Six months across the estate. December is a genuine outlier and is shown as one.

Six month revenue
$2.86M

Across four stores

Blended margin
45.9%

Up 1.5 points on last year

Best month
December

$689K at 42.2% margin

Best margin
February

47.6%, full price trading

Revenue against margin

December buys volume at the cost of four margin points

Discount season visible
SepOctNovDecJanFeb
RevenueMargin %
Monthly revenue against blended margin. Revenue ends at 448000. Margin % ends at 47.6.

Revenue by category

Six month share

$2.86Msix months

Revenue by channel

February

In store
$215K
22% drop
Web
$168K
62% drop
Phone and trade
$64.8K

Trade is 14% of orders and 15% of revenue, so the phone line pays for itself on volume rather than on basket size.

Purchase funnel

Web and in-store combined, today

Sessions
48,210
44% drop
Product views
26,940
64% drop
Added to cart
9,820
48% drop
Checkout started
5,140
38% drop
Paid
3,184